The return of serve should play a big role in your strategy during matches. Overall I have favoured the phrase "Consistent Returns" as the return of serve goal under most situations. I view the return of serve as a predominantly defensive shot where the emphasis must be to get the ball back safely into the court before anything else can be attempted. Here then are my preferred outcomes ranked from the most desirable to the worst case outcome.
1. Clean contact = successfully returned
2. Clean contact = error outside the court
3. Clean contact = error into the net
4. Poor contact = error
This return of serve priority list helps create a defensive mindset in the player that will contribute to a more consistent return game.